In a move reminiscent of a bench-clearing brawl between the Yankees and Red Sox, Lowe’s has cleared store aisles and shelving of every brand that’s not Craftsman.
“Sales of Craftsman tools have outperformed all other brands by such a wide margin that we decided all tools will now be replaced by Craftsman,” said Lowe’s CEO Marvin Ellison. We’ll also be re-branding our paint and even our commercial services department. We plan to do anything that capitalizes on the popular Craftsman brand of tools.
Stanley Black and Decker could not be reached for comment. We did, however, spot our local Lowe’s store hoisting up an oversized Craftsman Tools sign to place next to the big white Lowe’s logo on the front of the local retailer.