UNITED STATES – Jobsite productivity numbers fell again in the second quarter, dropping 2500% from October 2010 when Instagram officially launched. We interviewed a local Instagram celebrity to see what it’s like to balance trade and Instagram careers.
“In order to take full advantage of Instagram’s algorithm, you have to keep your Feed, Stories, and IGTV updated constantly,” said @sanfranframer.
“Every job is an opportunity. You can show people what tool you’re using, how to pound a nail properly, promote the trades, and review everything you’re using and wearing. Really, 5 minutes of jobsite productivity can create 200 or more valuable pieces of content for your audience.
“Sure, it takes time, but I’m pretty sure my boss understands. All 73 of my followers need to know what’s going on all of the time and I can’t fall behind. It’s part of the cost of doing business today.”
Tool Reporter photographers went out to get some shots of @sanfranframer’s day, but he’d already put in a solid 15 minutes that morning and wouldn’t be finished posting to Instagram until next Thursday.