Massive Lawsuit Rights Game-Changer Brands 

16 Tool Companies Embroiled in Lawsuit for Rights to Use “Game-Changer”

SAN FRANCISCO – The 9th District Court of Appeals is preparing to hear arguments among 16 power tool manufacturers, each claiming the exclusive rights to use the term “game-changer” in their marketing materials. “As a leader in cutting, sanding, and grinding accessories, our entire company culture is about being game-changing. Accessories that other brands create are just repainted wannabes of… Read More
husky gluten-free Brands 

Home Depot to Offer Gluten-free Tools

ATLANTA – Catering to the needs of wheat-sensitive shoppers, Home Depot will be offering gluten-free tools beginning in Q1 of 2020. “Our new GF line of tools will have the same capabilities and performance of our original products, with identical features and specs,” said store manager Jeff Trigo. “But now, they will be 100 percent gluten-free, bearing a clearly-marked “GF”… Read More
stihl legal video approval Brands 

Video Produced in 2009 Finally Approved by Stihl Legal Department

VIRGINIA BEACH – Don Stephens, former editor of the now-defunct Professional Power Tool Trends blog, received a message on Linkedin from Stihl’s marketing department approving a 2009 video on the BR600 blower. “Stihl commissioned the video to highlight the features of the now 10-year-old backpack blower. Apparently. there was a slight holdup in the legal department’s review of the video… Read More
fat shaming husky tools brand Brands 

Home Depot Sued Over Fat Shaming Husky Brand

ATLANTA – Complaining about the unfortunately-named Husky tool brand, Home Depot was sued this week by the League of Excessive Weight Damsels (LEWD) for selling tools under the fat shaming label. “We don’t want to tell Home Depot to stop selling Husky tools, but they should change the name to something less offensive,” said LEWD president Cheryl Biggins, noting that… Read More
milwaukee 1000th press release Brands 

Milwaukee Reaches 1,000th Press Release Milestone – Breaks Internet

BROOKFIELD – Working towards achieving controlling shares in both Newswire and PRWeb, Milwaukee Tool’s marketing department celebrated their 1,000th press release of 2019 this week, topping their previous record of 999 in 2016. Unfortunately, the sheer volume of press releases finally took its toll today, breaking the Internet and sending DNS providers like Cloudflare into a state of emergency. “Disruptive… Read More